Marketing digitally is a tough job – with the overwhelming competition that can cut you out on your first slip, it becomes crucial to stay on top of it all 24×7. You have to constantly build new strategies and campaigns to keep your target audiences from wandering off to other brands. From what is trending to how people are responding to your ads, you need a constant all-round surveillance no matter where you are. This is where marketing apps step in. With these social media marketing apps, you can make sure you get the latest info straight to your phones, and manage your social media presence hands-on without the aid of a digital marketing agency.
- HootSuite
When it comes to effectively managing all your social media accounts under a single roof, HootSuite does this perfectly. Taking things a step further, the app offers much more than simple sharing of content across platforms. With HootSuite, you can track the number of brand mentions and even view the detailed reviews which mentioned your brand. You can schedule content as well as analyze traffic along with measuring your social media repertoire. With the HootSuite Suggestions App for iOS users, getting recommendations on content concerned with your domain gets easier.
- Buffer
With a single app that accesses multiple social platforms on your phone, you can make sure you are constantly in the loop. Using the Buffer app, social updates can be scheduled simultaneously across different social media platforms. You can manage your Twitter, Facebook, LinkedIn, Google+ and many more accounts easily with Buffer. The app will also let you track the statistics to know how well your social update was received by your target audience on all the platforms. With the latest update that integrates with other popular apps like the Safari on Apple, you can instantly share an interesting update without even opening the Buffer app.
- Pagemodo
If you are looking at managing a Facebook page for business, then this app is a great utility tool. With this app, you can create an interactive platform for your visitors with engaging visual elements and other customized features. The app offers you Facebook custom tabs using which you can sell products, reward fans, and hand out coupons to regular customers. The app allows you to generate new leads using contests and contact forms.
- Zuum
By joining social media sites’ data, this app allows high marketing productivity by telling you exactly what you need to be doing. It studies media analytics including Google Analytics and reporting to bring to you the type of content that your target audience is expecting. This advice can be a great aid to generate engaging content, which gets more viewers’ attention. Every digital marketer knows the importance of an influencer. The Zuum app gives you suggestions on these too. By helping you identifying appropriate influencers and connective with them, Zuum will help you hit a larger target audience. A right influencer can get you a customer’s trust and also renders the brand more plausible.
- Social Mention
This app is for social listening. What this app does is it collects aggregated data from all the social platforms. The app’s search engine collects data on content and popular trends from Facebook, Twitter, Delicious, Blogger, Youtube, Digg and more in an aggregated mode. From the collected data, you can segregate based on sentiment as positive, negative, or neutral. The biggest advantage of this app is that is absolutely free. There are no in-app purchases and users can draw maximum from the search engine. The app can be integrated as an RSS feed to get instant alerts. You can also subscribe for your preferred content via email notifications.
Author: Neeraj Sridhar
