Dominos – Hungry for Innovation

Dominos has strapped itself for a digital journey after announcing 10 projects at its inaugural innovation event “Abacus”. The event will be held twice a year to present its latest innovations to the media. For Dominos, this has actually been a part of a 10-year journey which began with Dominos trying to find out ways to keep its pizzas hot with its ‘hot cell bag’ technology. Dominos have now evolved into creating an in-house innovation lab and launching “Abacus” where they announced 10 projects focusing mainly on a robot division, an innovation lab, and on artificial intelligence.

Its entry into the digital space has given them an opportunity to set themselves apart from their competitors. Indeed they have succeeded in doing so too, when it comes to digital and technological innovations, with their launch of ‘On Time Cooking’ in Australia which tracks their customer via GPS to coincide their cooking time with the customers arrival for pick up at the store. There are others that follow On Time Cooking, like ‘People–powered Pizza’ which allows the customer to design their own pizza and earn money if other people bought their recipe. Among others are Zero-Click Online Ordering and 3/10 Project, which aims to bring down their in-store cooking time to 3 minutes and delivery time to 10 minutes.

Dominos in particular is concentrating on digital innovations as they see the area as a growth driver for business and with the company’s global net profit after tax of $45.6 million with an increase of 56.7%, it seems Dominos is heading in the right direction.

Author: Don Subba

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