The year has seen some big shifts in marketing trends. Enter digital marketing, and 2016 saw many businesses go digital. While the traditional marketing market saw stagnation, the digital ad expenditure grew to an intimidating status. Both consumers and marketers seem to be favoring digital media. So here’s a roundup to keep you to abreast with some forecasted trends that may change how you digitally market your brand in 2017:
A Smarter Google
Google has forever been polishing and repolishing its algos to guarantee its consumers a much customized search and browsing experience than before. 2017 can expect to see a smarter Google and brands working harder to please it!
The year 2016 has been ruled by content, and it is expected to rise in the coming year too. More and more brands are taking refuge in content marketing and becoming publishers. An emerging area in this field will be User Generated Content (UGC). 2017 is also going to be witness to a whole lot of content remarketing.
Social ads are expected to finally surpass revenue generation when compared to TV. Social network ad spending is expected to reach a whopping $35.98 billion.
Live video streaming can be a great marketing strategy in the coming year due to the added bonus of better story-telling. An increasing amount of the world’s consumer population has shifted from TV to live video streaming lately, and this percentage is expected to hit the 80% mark before 2019. Giants like Facebook, Twitter, and Snapchat are rapidly working towards introducing auto-play videos, native in-app ads, and live streaming ads.
Augmented and Virtual Reality
The next big thing is going to be AR headsets and a Gartner report expects a sale of 25 million of these by 2018. Digi-Capital expects this industry to capture $150 billion in revenue by 2020. Facebook CEO Mark Zuckerburg says that VR and AR are going to spread in the business in a way much similar to smartphones, initially tech-savvy exclusive and later becoming ubiquitous. This may be a big industry to invest in digital marketing in the coming year especially because it takes storytelling to a higher level.
The world of digital marketing has always been passionate about providing full customer satisfaction. An omni-channel experience takes the satisfaction a notch up. Adopting a multi-channel approach means giving the customer best-in-class experience, whether they are shopping on a mobile, desktop, or the store. 2017 is expected to further see the rise of omni-channel experience across consumer brands.
Author: Neeraj Sridhar