If you are planning to launch a new website for your brand, you are in for a one-on-one gladiator-style fight with a mighty mammoth. After the several months that you put in with your web developer on building the site from scratch, the real battle still awaits. Keeping media management aside, soon after its launch, you will have to consistently make sure that the audience continues to visit your website, and the easiest way to do this is by ensuring that your website appears on the first page of search engine results. This is the arena of SEO, keyword driven searches must redirect to your webpage, so it continues generating an audience and stays on top, always.
1. Outranking Your Competition with a Natural Backlink Profile
The first and the most important challenge is to beat a competitor for a higher rank with stronger and more natural links. Building a natural backlink profile means investment in manpower, time and in terms of money – obviously that’s a lot to expect from a startup.
2. Avoiding the Temptation of ‘Quick-Fixes”
Most clients are transfixed with quick fixes, the temptation lies in the name – they are easier and quicker to add. Although, these may be great for holding a high rank for a few days or months, but the harsh reality is that they do not bear long time results. Remember, Google is always reforming, so think ahead of time and opt for stable solutions instead.
3. Creating Consistently Unique Content with the Ability to Go Viral
Generating unique content that attracts readership is a challenge that requires time, talent and subject matter expertise to overcome. Extraordinary writing talent is obscure, and even if you prove lucky enough to stumble upon one, might worth its weight in gold! Besides, avoiding plagiarism in content for SEO can be hard, especially for brands dealing in e-commerce.
4. Finding the Right Influencers and Linkers
Creating original and interesting content is only half of the battle won in SEO;the intrinsic worth of content is when you get it to influential linkers and subsequently the public at large to get the deserved promotion for your brand.
5. Delays in Initiating SEO
Another common challenge is that some clients consider SEO as an embellishment to a prepared website. SEO strategies should begin from the planning phase itself and not later.
6. The Formidable Job of Handling Socials
Social media requires innovation in terms of content (graphics, copywriting, etc.) which again comes forward as time and talent consuming, obviously turning out be a brain drainer for any startup.
Achieving success in digital marketing is a process of persistence; many lose faith, grow intolerant and drop out before the brand begins generating business. Remember that patience is the key to long-term success; a brand new website built over a new domain will not gain a first-page ranking immediately. Keep faith and work constantly for the next 6-12 months by updating fascinating high-quality content and you will gradually see changes in your ranking.
Author: Neeraj Sridhar
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